Why Is Isomaltooligosaccharide Gaining Popularity in Europe and America?

The food industry in Europe and America is undergoing a transformative shift. As health-conscious consumers drive demand for cleaner, lower-sugar formulations, one ingredient has emerged at the forefront of this “sweet revolution”: Isomaltooligosaccharide syrup (IMO syrup).

At Wuhu Deli Foods, we’ve seen a remarkable rise in demand for IMO syrup across our European and American client base. In this blog, we explore the reasons behind this growing trend, the key benefits of IMO, and how food and beverage companies are incorporating it into innovative product lines.

Global Market Shift: “Low Sugar + High Fiber” Is Reshaping Food Formulations

Across Europe and the U.S., regulatory pressure and evolving consumer preferences are driving a major overhaul of product formulas:

• Sugar taxesare tightening profit margins for sugary products.
• Stricter food labeling rulesrequire clearer ingredient transparency.
• The term “no added sugar”is now a baseline expectation—not a differentiator.

In this context, IMO syrup offers a powerful solution. It’s not just a sugar substitute; it’s a functional ingredient with moderate sweetness, low glycemic index, and digestive health benefits.

At Deli Foods, we’ve seen exports of IMO syrup rise over 30% annually since 2021. What began as small trial orders has grown into steady, large-scale purchases, with many buyers even replacing their traditional rice syrup supply entirely.

What Is Isomaltooligosaccharide (IMO) Syrup?

Isomaltooligosaccharide is a functional prebiotic syrup derived from plant-based starches such as corn, cassava, or rice. It contains 40–60% the sweetness of sucrose, making it ideal for low-sugar formulations.

Key Benefits of IMO Syrup:

✅ Low glycemic impact – Supports blood sugar control

✅ Prebiotic function – Feeds beneficial gut bacteria

✅ Low-calorie – Helps reduce overall energy intake

✅ Clean flavor profile – Pleasant sweetness without overpowering taste

✅ High dietary fiber – Boosts nutritional value of final products

In short, it’s “sweet, but not too sweet”—and more importantly, friendly to the body.

Top Applications of IMO Syrup in the European and American Markets

From sports nutrition to sugar-free sodas, IMO syrup is playing a crucial role in a wide range of food innovations. Here’s how our customers are using it:

1. Healthy Snacks and Fitness Foods

In products like protein bars, energy balls, and meal replacement powders, manufacturers demand ingredients that are low in sugar and high in functional benefits. IMO syrup not only adds mild sweetness but also functions as:

• A natural binder
• A dietary fiber source
• A clean label-friendlyingredient

This makes it ideal for health brands looking to differentiate in a crowded market.

2. Low-Sugar and Functional Beverages

From sugar-free sparkling drinks to probiotic beverages and sleep drinks, the demand for beverages that taste good without a sugar overload is at an all-time high.

Thanks to its:

• High solubility
• Mellow taste
• Compatibility with other functional ingredients

IMO syrup is now a go-to option in beverage innovation labs.

3. Nutritional and Functional Health Products

In sectors like:

• Infant formula and baby food
• Nutritional supplements
• Probiotic powders and fiber-enhanced formulas

IMO syrup is used extensively for its prebiotic properties and ability to improve gut health, making it an ideal inclusion in products targeting wellness-conscious consumers.

The Future: Not Just a Trend, But a Next-Gen Sweetener Solution

The rise of oligosaccharides isn’t just a temporary trend—it marks a paradigm shift in how sweeteners are used and perceived in product development.

IMO syrup is more than a sucrose alternative; it’s a functional building block for the next generation of health-driven food innovation.

Who Should Consider Switching to IMO Syrup?

If you’re:

✅ A food manufacturer developing clean-label, healthy snacks or drinks

✅ A purchasing manager seeking low-GI, multi-functional syrup alternatives

✅ A product developer exploring gut health or fiber-rich formulations

Then now is the perfect time to rethink your sweetener sourcing strategy.

More Than Just IMO: Explore Deli Foods’ Full Functional Ingredient Portfolio

Besides our flagship IMO syrup, Wuhu Deli Foods also offers a diverse range of high-performance sweeteners and nutritional ingredients, including:

• IMO Syrup 45%, 55%, 70%
• Rice syrup(DE28/42/60)
• Glucose syrup, maltose syrup, fructose syrup
• Sugar alcoholslike erythritol, sorbitol
• High-protein plant ingredients: rice protein powder, pea protein powder

Our ISO9001-certified facility ensures global food safety standards are met, and our logistics experience guarantees smooth exports to over 50 countries.

FAQ: Isomaltooligosaccharide in Europe and the U.S.

Q1: Is IMO syrup approved in the EU and U.S.?
Yes, IMO is permitted for use in both regions and is commonly used in low-GI, high-fiber formulations.

Q2: Does IMO syrup cause blood sugar spikes?
No. IMO syrup has a low glycemic index and is suitable for diabetic-friendly products.

Q3: Is it natural?
Yes. IMO is derived from non-GMO plant starch sources and is a clean-label ingredient.

Q4: What’s the shelf life?
Typically, IMO syrup has a shelf life of 24 months when stored in a cool, dry place.

Final Thoughts

The rise of Isomaltooligosaccharide syrup is changing the sweetener landscape across Europe and America. It’s not just about reducing sugar—it’s about adding function, boosting fiber, and creating smarter products that align with modern consumer values.

Wuhu Deli Foods Co., Ltd. is proud to support this evolution by offering premium IMO syrup and other export-ready functional ingredients. Let us help you lead the next wave of healthy product development.