The European rice protein market is segmented by product type (rice protein isolate, rice protein concentrate, and other product types), application (food ingredients, dietary supplements, and animal feed), and geography.
The European rice protein market is expected to expand at a CAGR of 5.5% during the forecast period 2020-2025.
- The rice protein market is driven by rising vegan diet leanings, functional efficiency, cost competitiveness offered by plant-based protein products, and their increasing utilization in various processed foods, especially in the ready-to-eat product category.
- In addition, the mild flavor of rice protein, similar to the cream of rice cereal, has been used in beverages as a sprinkle for cereals and yogurt. It can also be added to cooked dishes to boost protein content without adding any calories or fat to the product, boosting sales of rice protein.
The European Rice Protein Market is segmented by product type, application, and geography. By product type, the market is segmented into rice protein isolate, rice protein concentrate, and other product types. On the basis of application, the market is segmented into food ingredients, dietary supplements, and animal feed. The study analyzes the rice protein market by geography in emerging and mature markets in the region, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the rest of Europe.
Key Market Trends
A Paradigm Shift in Consumer Preferences
The rice protein market has yet to experience optimal growth in Europe due to changing demographics and growing vegetarianism in the region. Nutritionally conscious people are aware of the health benefits of plant protein over animal protein. In turn, food manufacturers are taking advantage of high-protein and meat-free options. Plant proteins have shown beneficial properties in weight management, heart health, and bioavailability. Hence, the rice protein market potential in this region is huge due to the increasing preference for vegan protein sources.
France is the fastest growing market for rice protein in Europe
Growing preference for healthy food is driving
Major Factors in the French Rice Protein Market. Declining consumption of animal protein due to various intolerance is also a factor contributing to the growth of the rice protein market in Europe. The government strongly supports the production and consumption of plant proteins such as rice as they require fewer natural resources to obtain the same protein levels. Rice protein is the most popular vegetable protein in France. Major players are expanding their product offerings by introducing new plant-derived proteins, and more players are entering the market to expand their base.
The European rice protein market is highly competitive and product innovation is the main strategic approach adopted by leading players. This trend is likely to continue in the future as established players seek to increase their market share. Some of the key players in the European rice protein market include Kerry Group (PEVESA), Euroduna Food Ingredients GmbH, Nagase America Corporation (Prinova Group LLC), Südzucker AG (BENEO), AIDP and so on.
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