{"id":12050,"date":"2025-06-23T10:22:38","date_gmt":"2025-06-23T02:22:38","guid":{"rendered":"https:\/\/delimfg.com\/?p=12050"},"modified":"2025-06-23T10:22:38","modified_gmt":"2025-06-23T02:22:38","slug":"tendencias-de-exportacao-do-mercado-europeu-de-mel-para-2025","status":"publish","type":"post","link":"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/","title":{"rendered":"Desbloqueando a doce oportunidade da Europa: Insights do mercado de mel para exportadores em 2025"},"content":{"rendered":"<p>A Europa \u00e9 um dos mercados de mel mais din\u00e2micos e com maior potencial do mundo. Com a crescente demanda, especialmente por mel org\u00e2nico e natural, <strong><b>Mercado de mel da Europa<\/b><\/strong>\u00a0oferece oportunidades de ouro para exportadores de pa\u00edses em desenvolvimento que buscam expandir sua presen\u00e7a na regi\u00e3o da UE.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 13.50pt;\">\n<td class=\"et2\" style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" width=\"72\" height=\"18\">Ano<\/td>\n<td class=\"et2\" style=\"width: 386.885%; text-align: left;\" width=\"72\">Produ\u00e7\u00e3o de mel (mil toneladas)<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" align=\"right\" height=\"18\">2018<\/td>\n<td style=\"width: 386.885%; text-align: left;\" align=\"right\">274600<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" align=\"right\" height=\"18\">2019<\/td>\n<td style=\"width: 386.885%; text-align: left;\" align=\"right\">260000<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" align=\"right\" height=\"18\">2020<\/td>\n<td style=\"width: 386.885%; text-align: left;\" align=\"right\">240000<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" align=\"right\" height=\"18\">2021<\/td>\n<td style=\"width: 386.885%; text-align: left;\" align=\"right\">228300<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 38.7978%; text-align: left;\" align=\"right\" height=\"18\">2022<\/td>\n<td style=\"width: 386.885%; text-align: left;\" align=\"right\">285700<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Europe_A_Leading_Honey_Market_with_Rising_Demand\" >Europa: Um mercado l\u00edder de mel com demanda crescente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Imports_Fill_the_Gap_in_EU_Honey_Supply\" >Importa\u00e7\u00f5es preenchem a lacuna no fornecimento de mel da UE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Top_Honey_Importers_and_Global_Suppliers\" >Principais importadores e fornecedores globais de mel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Growing_Opportunities_for_Emerging_Exporters\" >Oportunidades crescentes para exportadores emergentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Overcoming_Market_Challenges\" >Superando os desafios do mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Organic_Honey_A_Niche_with_Strong_Growth\" >Mel Org\u00e2nico: Um Nicho com Forte Crescimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Why_Exporters_Should_Act_Now\" >Por que os exportadores devem agir agora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/delimfg.com\/pt\/2025-europe-honey-market-export-trends\/#Frequently_Asked_Questions_FAQ\" >Perguntas Frequentes (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Europe_A_Leading_Honey_Market_with_Rising_Demand\"><\/span><span style=\"font-size: 16px;\">Europa: Um mercado l\u00edder de mel com demanda crescente<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Todas as na\u00e7\u00f5es europeias mant\u00eam opera\u00e7\u00f5es de apicultura, mas os n\u00edveis de produ\u00e7\u00e3o variam de acordo com o clima, a agricultura e as pr\u00e1ticas. Em 2021, a Europa produziu mais de 131 TP3T do suprimento global de mel, ficando atr\u00e1s apenas da China. Ainda assim, o continente atende a apenas 601 TP3T de sua pr\u00f3pria demanda de mel, criando uma lacuna significativa no fornecimento.<\/p>\n<p>De 2018 a 2022, o n\u00famero de colmeias na Europa cresceu de forma constante, com uma m\u00e9dia de 41 TP3T por ano, atingindo mais de 20 milh\u00f5es. No entanto, a produ\u00e7\u00e3o de mel apresentou volatilidade devido \u00e0s mudan\u00e7as clim\u00e1ticas, ao uso de pesticidas e a infesta\u00e7\u00f5es parasit\u00e1rias, como os \u00e1caros Varroa.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 13.50pt;\">\n<td class=\"et2\" style=\"height: 13.5pt; width: 54pt; text-align: left;\" width=\"72\" height=\"18\">Pa\u00eds<\/td>\n<td class=\"et2\" style=\"width: 54pt; text-align: left;\" width=\"72\">Volume de importa\u00e7\u00e3o (%)<\/td>\n<td class=\"et2\" style=\"width: 54pt; text-align: left;\" width=\"72\">Valor de Importa\u00e7\u00e3o (%)<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">China<\/td>\n<td style=\"text-align: left;\" align=\"right\">28<\/td>\n<td style=\"text-align: left;\" align=\"right\">31<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">Ucr\u00e2nia<\/td>\n<td style=\"text-align: left;\" align=\"right\">22<\/td>\n<td style=\"text-align: left;\" align=\"right\">22<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">Argentina<\/td>\n<td style=\"text-align: left;\" align=\"right\">12<\/td>\n<td style=\"text-align: left;\" align=\"right\">12<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">M\u00e9xico<\/td>\n<td style=\"text-align: left;\" align=\"right\">9.2<\/td>\n<td style=\"text-align: left;\" align=\"right\">9.2<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">Brasil<\/td>\n<td style=\"text-align: left;\" align=\"right\">3.7<\/td>\n<td style=\"text-align: left;\" align=\"right\">3.7<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" height=\"18\">Outros<\/td>\n<td style=\"text-align: left;\" align=\"right\">25.1<\/td>\n<td style=\"text-align: left;\" align=\"right\">22.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Imports_Fill_the_Gap_in_EU_Honey_Supply\"><\/span><span style=\"font-size: 16px;\">Importa\u00e7\u00f5es preenchem a lacuna no fornecimento de mel da UE<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Em 2022, a UE importou 363.000 toneladas de mel, no valor de mais de \u20ac 1,24 bilh\u00e3o, tornando-se o maior importador mundial. Embora os volumes tenham crescido modestamente, 0,51 TP3T por ano (2018-2022), o valor aumentou 5,81 TP3T por ano devido \u00e0 alta dos pre\u00e7os e a preocupa\u00e7\u00f5es com o fornecimento.<\/p>\n<p>Aproximadamente 491 TP3T dessas importa\u00e7\u00f5es \u2014 avaliadas em \u20ac 613 milh\u00f5es \u2014 vieram de pa\u00edses em desenvolvimento. A demanda por importa\u00e7\u00f5es aumentou 321 TP3T entre 2021 e 2022, em grande parte devido \u00e0 baixa produ\u00e7\u00e3o dom\u00e9stica e ao crescente interesse do consumidor por produtos de alta qualidade e <strong><b>mel org\u00e2nico<\/b><\/strong>.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 13.50pt;\">\n<td class=\"et2\" style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" height=\"18\">Ano<\/td>\n<td class=\"et2\" style=\"width: 86.0625px; text-align: left;\">Valor de importa\u00e7\u00e3o (bilh\u00f5es de euros)<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" align=\"right\" height=\"18\">2018<\/td>\n<td style=\"width: 86.0625px; text-align: left;\" align=\"right\">10<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" align=\"right\" height=\"18\">2019<\/td>\n<td style=\"width: 86.0625px; text-align: left;\" align=\"right\">10.5<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" align=\"right\" height=\"18\">2020<\/td>\n<td style=\"width: 86.0625px; text-align: left;\" align=\"right\">11<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" align=\"right\" height=\"18\">2021<\/td>\n<td style=\"width: 86.0625px; text-align: left;\" align=\"right\">11.5<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 70.5156px; text-align: left;\" align=\"right\" height=\"18\">2022<\/td>\n<td style=\"width: 86.0625px; text-align: left;\" align=\"right\">12.4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Top_Honey_Importers_and_Global_Suppliers\"><\/span><span style=\"font-size: 16px;\">Principais importadores e fornecedores globais de mel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Alemanha lidera o grupo, respondendo por 211 TP3T do volume de importa\u00e7\u00e3o de mel da Europa e 231 TP3T em valor. Outros mercados importantes incluem Reino Unido, Fran\u00e7a, B\u00e9lgica e Pol\u00f4nia.<\/p>\n<p>A China continua sendo o maior fornecedor da UE, fornecendo 311 TP3T em valor total e 281 TP3T em volume total. Ucr\u00e2nia, Argentina, M\u00e9xico e Brasil tamb\u00e9m s\u00e3o grandes exportadores. No entanto, os conflitos na Ucr\u00e2nia e a mudan\u00e7a do M\u00e9xico para novos mercados, como os EUA, abriram lacunas no fornecimento.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 13.50pt;\">\n<td class=\"et2\" style=\"height: 13.5pt; width: 54pt; text-align: left;\" width=\"72\" height=\"18\">Ano<\/td>\n<td class=\"et2\" style=\"width: 54pt; text-align: left;\" width=\"72\">Importa\u00e7\u00e3o de pa\u00edses em desenvolvimento (milh\u00f5es de euros)<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" align=\"right\" height=\"18\">2018<\/td>\n<td style=\"text-align: left;\" align=\"right\">450<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" align=\"right\" height=\"18\">2019<\/td>\n<td style=\"text-align: left;\" align=\"right\">480<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" align=\"right\" height=\"18\">2020<\/td>\n<td style=\"text-align: left;\" align=\"right\">520<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" align=\"right\" height=\"18\">2021<\/td>\n<td style=\"text-align: left;\" align=\"right\">465<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; text-align: left;\" align=\"right\" height=\"18\">2022<\/td>\n<td style=\"text-align: left;\" align=\"right\">613<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Growing_Opportunities_for_Emerging_Exporters\"><\/span><span style=\"font-size: 16px;\">Oportunidades crescentes para exportadores emergentes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Essas mudan\u00e7as na oferta abrem espa\u00e7o para exportadores emergentes, especialmente da \u00c1frica. Pa\u00edses como Tanz\u00e2nia e Burkina Faso registraram crescimento significativo \u2014 com aumentos anuais m\u00e9dios de 81 TP3T e 421 TP3T no valor das exporta\u00e7\u00f5es entre 2018 e 2022.<\/p>\n<p>Para acessar o <strong><b>Mercado de mel da Europa<\/b><\/strong>, os exportadores devem: \u2013 Garantir a pureza do mel e evitar adultera\u00e7\u00f5es. \u2013 Obter a certifica\u00e7\u00e3o org\u00e2nica para entrar no mercado de cultivo <strong><b>Demanda europeia por mel org\u00e2nico<\/b><\/strong>\u00a0segmento. \u2013 Cumprir as normas da UE para sustentabilidade e rastreabilidade.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"height: 13.50pt;\">\n<td class=\"et2\" style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">Pa\u00eds<\/td>\n<td class=\"et2\" style=\"width: 18.9693%; text-align: left;\">Volume de importa\u00e7\u00e3o (%)<\/td>\n<td class=\"et2\" style=\"width: 18.9693%; text-align: left;\">Valor de Importa\u00e7\u00e3o (%)<\/td>\n<td class=\"et2\" style=\"width: 35.5263%; text-align: left;\">Notas<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">Alemanha<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">21<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">23<\/td>\n<td style=\"width: 35.5263%; text-align: left;\">Maior importador da UE; forte reexportador<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">Reino Unido<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">14<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">9.8<\/td>\n<td style=\"width: 35.5263%; text-align: left;\">Grande mercado, sens\u00edvel ao pre\u00e7o<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">Fran\u00e7a<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">10<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">11<\/td>\n<td style=\"width: 35.5263%; text-align: left;\">Crescente demanda org\u00e2nica<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">B\u00e9lgica<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">11<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">7.9<\/td>\n<td style=\"width: 35.5263%; text-align: left;\">Processa e reexporta mel<\/td>\n<\/tr>\n<tr style=\"height: 13.50pt;\">\n<td style=\"height: 13.5pt; width: 26.4254%; text-align: left;\" height=\"18\">Pol\u00f4nia<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">5<\/td>\n<td style=\"width: 18.9693%; text-align: left;\" align=\"right\">6<\/td>\n<td style=\"width: 35.5263%; text-align: left;\">Demanda crescente na Europa Oriental<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Overcoming_Market_Challenges\"><\/span><span style=\"font-size: 16px;\">Superando os desafios do mercado<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O mercado da UE exige transpar\u00eancia e qualidade. Ap\u00f3s v\u00e1rios esc\u00e2ndalos de fraude no setor aliment\u00edcio, os compradores europeus priorizam a autenticidade. Mel que parece excepcionalmente barato costuma ser alvo de desconfian\u00e7a.<\/p>\n<p>Testes anal\u00edticos, rastreabilidade total e fornecimento \u00e9tico est\u00e3o se tornando a norma. Enquanto a Europa paga pre\u00e7os premium, os exportadores precisam comprovar que seus produtos atendem \u00e0s expectativas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organic_Honey_A_Niche_with_Strong_Growth\"><\/span><span style=\"font-size: 16px;\">Mel Org\u00e2nico: Um Nicho com Forte Crescimento<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Europa \u00e9 o maior mercado de alimentos org\u00e2nicos do mundo. Pa\u00edses como Alemanha, Fran\u00e7a e Holanda lideram as vendas no varejo de mel org\u00e2nico.<\/p>\n<p>Exportadores que fornecem mel org\u00e2nico certificado e aderem a <strong><b>Tend\u00eancias de importa\u00e7\u00e3o de mel da UE<\/b><\/strong>, t\u00eam uma vantagem competitiva \u2014 especialmente aquelas que podem garantir um fornecimento consistente e sustent\u00e1vel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Exporters_Should_Act_Now\"><\/span><span style=\"font-size: 16px;\">Por que os exportadores devem agir agora<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>o <strong><b>Mercado de mel da Europa<\/b><\/strong>\u00a0\u00e9 um destino de alto crescimento e alto potencial para exportadores de mel. A lacuna entre oferta e demanda, aliada \u00e0 demanda do consumidor por produtos naturais e rastre\u00e1veis, torna este o momento ideal para entrar no mercado.<\/p>\n<p>Aqueles que investem em certifica\u00e7\u00e3o, constroem cadeias de suprimentos confi\u00e1veis e se comprometem com a sustentabilidade estar\u00e3o mais bem posicionados para prosperar neste mercado competitivo, mas gratificante.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span><span style=\"font-size: 20px;\">Perguntas Frequentes (FAQ)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><b>Q1: Quais tipos de mel s\u00e3o mais procurados no mercado de mel europeu?<\/b><\/strong><br \/>\nOs m\u00e9is naturais, org\u00e2nicos e de origem \u00fanica s\u00e3o especialmente populares, impulsionados pela crescente <strong><b>Demanda europeia por mel org\u00e2nico<\/b><\/strong>\u00a0e consumidores preocupados com a sa\u00fade.<\/p>\n<p><strong><b>P2: Quais certifica\u00e7\u00f5es preciso para exportar mel para a Europa?<\/b><\/strong><br \/>\nPara ter sucesso em <strong><b>exporta\u00e7\u00e3o de mel para a Europa<\/b><\/strong>, voc\u00ea precisar\u00e1 de certifica\u00e7\u00f5es HACCP ou equivalentes em seguran\u00e7a alimentar, certifica\u00e7\u00e3o org\u00e2nica para o segmento org\u00e2nico e rastreabilidade completa do produto.<\/p>\n<p><strong><b>Q3: Quais s\u00e3o os principais desafios para acessar o mercado europeu de mel?<\/b><\/strong><br \/>\nOs maiores obst\u00e1culos incluem regras r\u00edgidas <strong><b>Regulamentos de importa\u00e7\u00e3o de mel da UE<\/b><\/strong>, crescente preocupa\u00e7\u00e3o com adultera\u00e7\u00e3o e a necessidade de qualidade e documenta\u00e7\u00e3o consistentes.<\/p>\n<p><strong><b>T4: Quais pa\u00edses est\u00e3o ganhando impulso nas exporta\u00e7\u00f5es de mel para a Europa?<\/b><\/strong><br \/>\nAl\u00e9m de grandes players como a China e a Ucr\u00e2nia, mercados emergentes como a Tanz\u00e2nia e o Burkina Faso est\u00e3o apresentando forte crescimento em <strong><b>Tend\u00eancias de importa\u00e7\u00e3o de mel da UE<\/b><\/strong>.<\/p>\n<p><strong><b>P5: Como posso permanecer competitivo como fornecedor de mel para a Europa?<\/b><\/strong><br \/>\nPriorize a pureza, atenda aos padr\u00f5es de certifica\u00e7\u00e3o, construa cadeias de suprimentos transparentes e ofere\u00e7a pr\u00e1ticas sustent\u00e1veis para atender \u00e0s expectativas dos compradores europeus.<\/p>","protected":false},"excerpt":{"rendered":"<p>Europe is one of the world\u2019s most dynamic and high-potential honey markets. With surging demand, especially for organic and natural honey, the Europe honey market\u00a0offers golden opportunities for exporters from developing countries looking to grow their footprint in the EU region. Year Honey Production (thousand tons) 2018 274600 2019 260000 2020 240000 2021 228300 2022 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[267],"tags":[4716,4718,4719,4656,4717],"class_list":["post-12050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deli-news","tag-europe-honey-market","tag-food-import-europe","tag-honey-certification","tag-honey-export","tag-organic-honey-trends"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/posts\/12050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/comments?post=12050"}],"version-history":[{"count":4,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/posts\/12050\/revisions"}],"predecessor-version":[{"id":12055,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/posts\/12050\/revisions\/12055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/media\/12051"}],"wp:attachment":[{"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/media?parent=12050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/categories?post=12050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delimfg.com\/pt\/wp-json\/wp\/v2\/tags?post=12050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}