Analysis and Outlook of China’s Bee Products Export in the First Half of 2024

The first half of 2024 marked a robust period for China’s bee product export market. Between January and July, China exported 96,710 tons of bee products (excluding beeswax) to 91 countries and regions, with a total export value of $177.91 million. This represents a year-on-year increase of 8.56% in export volume and 0.85% in value. These figures reflect not only the solid demand for Chinese bee products but also the competitive advantages China has carved out in global markets.

This article will delve into the performance of China’s bee product exports in the first half of 2024, covering key products, major export markets, challenges, and opportunities, and providing a comprehensive outlook for the second half of the year.

China’s Bee Product Export Growth: A Positive Trajectory

China’s bee product export growth during the first seven months of 2024 indicates strong demand for honey, royal jelly, bee pollen, and other related products. The 8.56% increase in export volume highlights the success of China’s bee product industry in meeting the evolving demands of global consumers. Despite modest growth in export value, the ability to maintain an upward trajectory demonstrates the sector’s resilience in the face of changing global market conditions.

Factors Contributing to Growth

Several factors have contributed to this steady growth:

1. Global Health Trends: The increasing global demand for natural and organic health foods has driven up consumption of bee products, especially honey and bee pollen, which are known for their health benefits. Honey, in particular, is valued for its antibacterial properties, antioxidants, and ability to boost the immune system, making it a staple in households worldwide.
2. Product Diversification: China’s bee product portfolio includes honey, royal jelly, bee pollen, and other derivative products, each catering to specific market needs. The diversification of these products has allowed Chinese exporters to tap into various segments of the global market, from health-conscious consumers to the cosmetics and pharmaceutical industries.
3. Advanced Production Techniques: China has invested in modern beekeeping and honey production techniques, which have resulted in higher quality products. The adoption of eco-friendly and sustainable practices has also made Chinese bee products more appealing to international buyers, especially in countries where sustainability is a key purchasing factor.
4. Global Economic Recovery: As the world recovers from the disruptions caused by the pandemic, consumer demand for premium and healthy food products, including honey, has risen. China’s competitive pricing and large-scale production capacity have positioned it as a key supplier in this growing market.

Major Export Destinations

Between January and July 2024, China’s bee products found their way to 91 countries and regions, with Japan, the UK, Belgium, Spain, Poland, Saudi Arabia, the Netherlands, Australia, Portugal, and Ireland standing out as the main export destinations. The consistent demand from these countries not only contributed to the overall growth of China’s bee product exports but also solidified China’s position as a leading player in the global bee product market.

Key Highlights from Top Markets:

• Japan: Japan has long been a major importer of Chinese bee products, particularly royal jelly and honey. The country’s emphasis on health and wellness aligns with the benefits of bee products, making China a reliable supplier.
• United Kingdom: With its growing focus on organic and natural products, the UK has become a prime destination for Chinese honey. The post-Brexit trade environment has also led to new opportunities for direct trade between China and the UK.
• Saudi Arabia: As one of the largest markets for premium honey, particularly Sidr honey, Saudi Arabia remains a crucial export destination. Chinese honey products, known for their quality and affordability, have gained a strong foothold in the Saudi market.
• Belgium and Spain: These European countries have shown an increasing interest in bee pollen and other derivative products, particularly for use in the cosmetics and health supplement sectors. China’s ability to meet these demands has fostered stronger trade ties with these nations.

Export Performance by Product Type

1. Honey Exports: The Backbone of China’s Bee Product Industry

Honey remains the most significant contributor to China’s bee product export market. In the first half of 2024, honey exports reached 94,540 tons, accounting for the bulk of the total bee product exports. The value of these exports was $149.82 million, reflecting year-on-year growth of 8.41% in volume and 2.07% in value.

This consistent growth can be attributed to China’s ability to offer high-quality honey at competitive prices, making it a preferred choice in international markets. Additionally, Chinese honey’s reputation for purity and natural processing methods has helped maintain its strong market position.

Competitive Advantages:

• Wide Variety: China produces and exports a diverse range of honey, including multi-floral, acacia, jujube, and Sidr honey. This product diversity allows China to cater to different market preferences.
• Sustainable Practices: Increasingly, Chinese honey producers are adopting sustainable beekeeping methods, which appeal to eco-conscious consumers in regions like Europe and North America.

2. Royal Jelly Exports: Navigating Market Challenges

While honey exports have experienced steady growth, royal jelly exports have faced challenges in the first half of 2024. Overall export volumes and values have decreased, likely due to increased competition from other suppliers and changes in demand patterns.

However, there are still bright spots for royal jelly. In July, exports to Japan and Spain increased significantly, suggesting that there is still a niche market for this product in certain regions. Royal jelly, prized for its anti-aging properties and rich nutrient content, continues to hold value in the cosmetics and health supplement industries.

3. Bee Pollen Exports: Rapidly Growing Demand

Bee pollen has emerged as a fast-growing product in China’s bee export portfolio. In the first seven months of 2024, the export volume and value of bee pollen increased significantly. This surge in demand is likely driven by the growing awareness of bee pollen’s health benefits, including its protein content, vitamins, and antioxidants.

European countries, in particular, have shown a growing interest in bee pollen, especially in the organic and health food sectors. This trend is expected to continue as consumers seek out natural supplements and superfoods.

4. Other Bee Products: Mixed Performance

Other bee products, including propolis and beeswax, have seen mixed performance in 2024. While overall export volumes and values have declined, certain markets continue to provide a stable foundation for these products. For example, propolis remains in demand in countries where it is used for medicinal purposes due to its antimicrobial properties.

Challenges in China’s Bee Product Exports

Despite the positive growth seen in the first half of 2024, China’s bee product export market faces several challenges:

1. Global Competition: Countries like Argentina, Mexico, and New Zealand have emerged as strong competitors in the global honey market. These nations offer premium honey products, often marketed as organic or ethically sourced, which can compete with Chinese offerings in certain markets.
2. Environmental Concerns: The global decline in bee populations, driven by habitat loss, pesticides, and climate change, poses a long-term challenge to the bee product industry. China, like other countries, must work to protect its bee population to ensure the sustainability of its bee product exports.
3. Trade Uncertainties: Geopolitical tensions, shifting trade policies, and the rise of protectionism in key markets like Europe and the United States could impact China’s ability to maintain its current export growth. Changes in tariffs, trade agreements, or regulations could create obstacles for Chinese exporters.

Outlook for the Second Half of 2024

The outlook for China’s bee product exports in the second half of 2024 remains optimistic. Several key trends are expected to shape the market:

1. Increased Demand for Health Foods: As global health trends continue to evolve, the demand for natural and organic products, including bee products, is likely to rise. Consumers are increasingly looking for foods that promote wellness, and bee products, with their numerous health benefits, are well-positioned to capitalize on this trend.
2. Sustainability Initiatives: The focus on sustainable and eco-friendly products will play a crucial role in maintaining and expanding China’s market share. Producers that can demonstrate environmentally responsible practices may gain a competitive edge, particularly in markets like Europe, where sustainability is a top priority.
3. Diversification of Product Offerings: Expanding the range of bee products offered to the market, such as premium honey varieties and innovative bee-based health supplements, will allow Chinese exporters to cater to evolving consumer preferences.
4. Adapting to Global Competition: To stay competitive, Chinese exporters will need to focus on product quality, certification standards, and innovative marketing strategies that highlight the unique benefits of Chinese bee products.

In conclusion, the first half of 2024 has demonstrated the resilience and growth potential of China’s bee product export industry. With a positive market outlook and increasing global demand for health-focused products, China is well-positioned to continue its growth trajectory. However, exporters must remain vigilant in addressing the challenges posed by competition, environmental factors, and shifting trade policies.